Designers are still leading the charge on sustainability—but expectations are shifting. Today’s architects and interior designers want sustainable products that deliver real business value and support smarter specification...

As 2025 wraps, I’ve been reflecting on what we—ThinkLab and our community—have learned together. Hundreds of hours of conversations, thousands of data points, and events across the country pointed to one thing: our industry isn’t...

How open are A&D specifiers to breakthrough solutions and product innovation for sustainability? And how can they build confidence in clients and contractors around new products?

Listen to the discussion led by Avinash Rajagopal,...

AI, shifting generations, and rising expectations are redefining how—and where—we heal. From hospitals to homes, the next wave of wellness is already taking shape. Here are seven data-backed insights to spark new thinking and...

ThinkLab’s latest Hot Market Growth research explores what’s shaping education growth in 2025, from public funding shifts to design innovation, enrollment rebounds, and sustainability mandates. The education sector stands at a...

If you want to know where the built environment is headed, watch the youngest generations. Gen Z and Gen Alpha aren’t just “future users” — they’re reshaping expectations now. From how they learn to how they shop, and even how...

ThinkLab’s latest Hot Market Growth research takes a close look at what’s shaping healthcare growth in 2025—from workforce shortages to AI integration, consumer expectations, and construction trends. The healthcare sector sits at...

The Marketing Conference for A&D Business Leaders

Welcome to Perspectives 2025: Your exclusive hub for fueling your 2026 planning season with bold ideas, fresh research, and actionable strategies. 

Across one week of impactful...

ThinkLab’s latest Hot Market Growth research unpacks how the corporate workplace is evolving in 2025. From hybrid work models to the boom in data center construction, this sector is being reshaped by both technological disruption...

ThinkLab’s latest Hot Market Growth report takes a closer look at the hospitality sector as it undergoes rapid transformation. From renovation surges to shifting traveler expectations, the data reveals how this market is evolving...

Tariffs, rising costs, and shifting demand—this summer’s economic moves are already reshaping the built environment. To stay ahead, marketers need fast, focused insights. ThinkLab has the latest pulse—here are seven data-backed...

2025 isn’t slowing down—and for marketing leaders in the built environment, staying ahead means relying on sharp, data-backed insights. Drawing from new insights from ThinkLab, here are seven takeaways to shape smarter strategies...

ThinkLab surveyed over 350 architects and designers to better understand how surface material preferences are shifting in today’s design landscape. As the specification process continues to evolve, this new report offers a fresh...

Today’s design landscape is shifting fast. Specifiers are pressed for time, hungry for transparency, and juggling digital tools with real-world demands. The bar for product experience—both online and off—has never been higher....

We came, saw, and conquered NeoCon and Design Days 2025! Here are 7 insights we gathered through A&D surveys before and after the trade shows that demonstrate what’s important to them while they’re there.

How are top interior designers rethinking product specification—and what do they really want from manufacturers today?

Listen as Amanda Schneider, Founder & President of ThinkLab, leads a dynamic panel discussion with interior...

In today's design world, “performance” is table stakes, but how do specifiers really define it? We went straight to the source, surveying the A&D community to uncover what drives decisions when it comes to high-traffic spaces,...

92% of consumers say they want brands to create ads that feel like a story. In B2B, that same emotional connection drives engagement, builds trust, and sets brands apart. It’s not just about what you offer—it’s how clearly and...

Spring is in full swing, and the ThinkLab team—like many of you—is deep in prep mode for NeoCon. As tradeshow season ramps up, here are seven impactful tips to help you make the most of it:

Did you know thetop 200architecture and design firms wield significant influence over the product specification process, making them a key indicator of industry trends?

That’s why we believe their performance is the best...

It’s National Pickelball Month, otherwise known as April. And while we’ll save our best drop shot tips for another day, we do have 7 industry updates that we’re serving up instead. Here’s your monthly dose of the most insightful...

Today’s trade show floor isn’t what it used to be. Gen Z designers are showing up with fresh expectations. Attendees want different things—during the show and in follow-up. The pressure to deliver standout experiences has never...

Are you asking your reps to collect CRM data at the exact moment when designers prefer to self-serve? This disconnect is more than an inconvenience—it’s a fundamental misalignment that slows down projects and frustrates designers...

Trade shows are a major investment—are you making the most of yours?

Listen to this exclusive discussion where industry experts break down how to optimize your trade show marketing at every stage—from pre-show buzz to on-site...

7 essential stats our research team has curated keep you apprised of the top things we’re hearing from A&D.

AI-powered marketing is projected to drive a 25% revenue boost for brands that integrate it effectively. Gen Z designers favor in-person networking over digital connections. And while sustainability is top of mind, many designers 

As we step into 2025, refining your B2B marketing strategy is essential to staying ahead in the ever-evolving A&D industry. Is your brand positioned for success in the new year?

Watch leading experts from SANDOW DESIGN...

In the US, this segment holds an impressive $27.5 billion of the market share for commercial and residential products. So, how does your brand capture that market share? Who holds the key to specification? And what is the most...

The ThinkLab U.S. Design Industry Benchmark Report for 2025 captures responses from 1,000 industry professionals, offering a comprehensive look at the economic power of design, firm and personal profiles, and how architects and...

Gen Zers are predicted to make up 27% of the workforce by 2025. The changes they bring will ripple up — affecting not only space design, but how work gets done in the future.

In 2024, ThinkLab surveyed over 1800+ A&D...

In today’s rapidly evolving design industry landscape, data-driven decision-making is essential to set or adjust your strategy. ThinkLab's annual Hot Market Growth Report is the ace up your strategic planning sleeve.

Paint is specified on over 80% of commercial and residential projects, making it one of the most in-demand product categories. We’ve gathered proprietary data from over 450 specifiers nationwide, provides an in-depth...

Wallcovering is critical in design projects. ThinkLab surveyed 400+ respondents nationwide to provide a market overview, detailed specification breakdown, overview of trusted brands, and a comparison of how your brand measures...

We surveyed 1,000+ specifiers to uncover key differences in commercial vs. residential flooring. This 49 page report covers specification process nuances, the top 5 tools specifiers need, designer wishlists and go-to brands by...

Welcome to 2025! Our mission at ThinkLab is to empower manufacturers with data-driven insights tailored to our industry. In this rapidly evolving landscape, staying ahead of the curve isn't just a goal—it's a necessity.